Archive for February, 2018

6 Surprising Reasons People Don’t Read Your Blog

Monday, February 5th, 2018

Do you purposely hide the number of social shares on your blog…because there aren’t any?

Is it hard to remember the last time you got a comment that wasn’t spam?

Don’t feel bad about it – you’re just one fish in a very, very large pond.

It’s tough to get bandwidth today. Google tells everyone they need to have fresh, relevant content on their websites in order to get to the top of the search rankings, so hundreds of millions of blog articles are getting published each year.

Why might your blog not be getting the attention you want?

Here are a few possible reasons and what you can do to build your readership:

1. You Don’t Promote Your Blog Enough

Blogs are no longer the novel thing they used to be. 10 years ago you could just throw up a blog and people would be interested simply because they knew it was the new thing to do.

Now, blogs involve tons of hard work. And some of that hard work involves promoting your blog. You can try to rank your site organically in the SERPs, but that can take 2-3 years before you rank well enough to draw an audience.

The best way to promote is by (surprise) guest blogging. You have to hit the A-list blogs too (no simple feat). In just the time span of a few short months, you can have an active, thriving reader base.

If you want to get on the A-list blogs, make sure you have a compelling selection of articles to publish. Then, research people like Danny Iny who learned how to compose e-mail templates to get the best response rate from big-time blog owners. There’s a ton of luck involved in the process too, so don’t be intimidated if your blog doesn’t shoot off like a rocket immediately.

2. Your Content Lacks Originality

It’s easy to compose attractive headlines. Just check out the ones big blogs use, and then use them on your own blog. That will get people to read your posts. To write content that really knocks your audience’s socks off, make sure you have 1) passion and 2) (ideally) experience in your blog’s subject. Passion motivates you to learn everything there is about your subject and share it with your audience. Experience makes it easier to develop ideas and share very specific insights.

You see, mediocre blogs regurgitate the same ideas other leading blogs offer because most writers develop content by researching the first 3-4 results that appear in the search rankings. (Hint: If you’re starting yet another internet marketing blog, it’s going to be tough to be original.)

So, whatever you choose to write about, make sure you enjoy writing about it A LOT, and be willing to research every minute detail possible to share with your audience.

3. Your Design Isn’t User-Friendly

You don’t have to use a fancy design to get your blog to stand out (although that can help with engagement). Check out SocialTriggers.com, run by Derek Halpern.

That blog has 200,000 subscribers, maybe more, and you’d never use the word “fancy” to describe it. But, it does everything a blog needs to do by:

  • Making navigation simple
  • Presenting the content in a clear, compelling way

In terms of using the design to allow for focus on the content, no site is more simplistic and effective than this one. If you’re running a blog, you don’t have to be this simple, but you should:

  • Make sure it’s responsive and looks good on all devices
  • Use a font size of 14-16 to accommodate for mobile readers
  • Have it load as fast as possible (ideally in 1 second, but 2 or less will do)
  • Avoid using ads excessively
  • Use graphics and videos to break up the written word where possible

4. You’re Not Learning from Your Existing Audience

So your current audience isn’t exactly massive, but that doesn’t mean you have no data from which you can learn. Assuming you have Google Analytics, you can go into your data and view key metrics like bounce rate, exit rate, and time spent on-page.

That allows you to recognize which content your audience likes and why. So, that could mean you change up the length of your blog articles, the topic, the depth, or you add new types of media to your blog articles to make them more interesting.

Then you can start producing content that fits your reader’s interests even better.

If you have social media, you can also share your own stuff. Watch closely to see which posts people comment on and how often each is shared. Now, you have even more cues to see which content works best for your audience.

5. Your Writing is Too Stilted/Formal

What you really want to do these days when blogging is to write like yourself, just like you are talking to someone standing next to you.

This takes more skill and practice than you think, but it’s a great way to stand out on the web. Don’t be afraid to crack jokes, take controversial stands, or even be a bit edgy.

Once you’ve found your “voice,” as pros call it, continue to refine it to meet your reader’s interests.

One mistake I consistently notice across many newbie bloggers involves the use of long, uninterrupted blocks of text. Usually, the writer uses that to make themselves look smart.

…it doesn’t work!

When in doubt, go casual, uses the word “you” to form a connection with the reader, and you’ll be okay.

6. You’re Not Treating Your Blog Like a Community

Okay, so I’m somewhat guilty of this one! But, the purpose of my blog is to make myself come across as an authority on copy-writing so clients decide I’m the best person to do their copy. So, I don’t look to build relationships with other bloggers quite as much.

But, if you’re looking to grow a community, you have to put a lot of work into developing relationships. Some things you can do to build relationships include:

  • Inviting other bloggers to guest post on your blog
  • Linking to blogs you find particularly useful/interesting
  • Set up an e-mail newsletter (make sure you give your readers something free in exchange for their contact information)
  • Always be reaching out to guest post on other larger blogs
  • Ask your existing readers if they would like to contribute to your blog
  • Sharing the content of other bloggers and websites that you like

So, yeah, if you’re struggling with a small readership and you’re looking to grow yours, follow those tips to get going in the right direction.

Top Successful Paid Traffic Tricks

Sunday, February 4th, 2018

I often see forum questions such as “What would you do with $50?” You might be surprised to see answers such as, “I would buy a six pack of beers, buy ice cream for the kids and order pizza…” or “I would save it for job hunting, faxing, transport and interviews”

That’s what people do with $50 and you can’t blame them

In order for paid traffic to work for you then you’ll need to switch your mindset. Look at paying for traffic as buying Data not spending money, by Data I mean email address, telephone number, zip code etc… The knowledge you’ll get is also data, if you didn’t know, now you know. So you’re not loosing money.

You have to remember that you’re building a business. You are not gambling. People think this is like the lottery where you pop in cash and hope for the best. Here you loose some to win some, so go find a job till you are ready.

I know it’s harsh but just be realistic. I don’t know any successful business that was started with $50.

Here are some tips you can use to be successful with paid traffic.

Why Paid Traffic?

Unlike search traffic where you 1st have to wait and build backlinks or write tons of articles, with paid traffic you get instant results and no need to worry about any Google algorithm update. If you want traffic in the next 30 minutes you can get it fast anytime just as long as you have the cash.

The best part is that it’s measurable, you know how much you should spend to get X amount of visitors. Then you can easily scale it and analyse the data to see what’s working and get rid of what is not working.

Once you do a lot of split testing then it becomes predictable. That’s when you start to see patterns and common stuff and take your business to the next level at lightning speed.

So How Much Should I Have To Get Started?

People spend thousands of dollars to start their businesses or buy a franchise. Look at how successful online businesses such as Google, Facebook, LinkedIn, iTunes, Amazon etc… I would advise you is to think big. A lot of people these days are coming into the internet marketing industry for a quick buck.

So how much you need to spend is all up to you. What I can tell you is that focus on buying data and converting that data into paying customers.

A lot of marketers recommend that you have a budget of at least $1000 a month just for advertising, and I vouch for that. If you want to build a long term business then you need to aim high and roll with the big guns.

Another advise I can give you is that be careful which market or niche you invest your money on.

For instance, using paid traffic for the cooking or dog niche will get you better conversions as compared to promoting internet marketing stuff. Especially if you’re a beginner and you have no reputation. You can use any traffic source you want, you just have to learn how it works. But…

…My Favourite Paid Traffic Source is Facebook Ads

A lot of people fail with Facebook Ads simply because they don’t want to do research before diving in and creating Ads. I would rather spend $97 for a course/program than loose thousands of dollars testing what works. So invest in yourself 1st then go out there and take action that way you’ll have a better chance of succeeding.

Basically, Facebook ads work in 2 different ways. There’s external market place ads and internal. External is when you redirect the visitor to another website and internal is keeping the traffic on Facebook by using fan page tabs for instance.

Your advertising cost will be cheaper when you keep the traffic within facebook as compared to sending them to another website. Ads that go to external sites have a lower chance of getting approved. So driving the traffic to a fan page tab is not only going to get you cheap clicks or getting all your offers approved but it will increase the number of likes and engagement on your fan page.

So create a fan page tab, drive traffic to it and build an email list while building a fan base, also make sure that you keep the page updated and interact.

If Facebook Ads don’t work for you then you’re not doing it right!

There’s a lot of great paid traffic sources online such as Stumbleupon (underrated but really powerful), Youtube, Twitter, Plenty of Fish, Bing, Yahoo & Goolge Ads. You can even pay for a sponsored post on famous blogs.

A lot of marketers believe Google Plus paid page ads are also great as compared to Facebook. What I know for sure about Google plus is that Hash-tags work really well and bring a lot of free traffic.

If you have cash there’s a lot of things you can do, so do yourself a big favor and invest some money before getting into paid traffic. Invest some for knowledge then some for the ads.

The key is to focus on using one source of traffic till you master it then try the other ones later. I believe with the right knowledge you can make any of these traffic sources work for you.

The last thing I’ll leave you with today is that “Most Tests Will Fail.” This is just like SEO for instance, not all the blog comments or backlinks you send to your site will improve your rankings. So you keep going till you start to see positive results.

In order to get more visitors to your blog or offer using paid traffic you need to switch your mindset and treat it like a real business. Don’t do it for a quick buck.

Let me know what you guys think by leaving a comment below, I would really like to hear your thoughts about this