Archive for March, 2018

How to Boost Your Blog Traffic Using Just Pinterest

Tuesday, March 13th, 2018

If you have a blog and want to boost your traffic, chances are you know that social media can be a great tool to do so. But did you know that one social media platform in particular might be just the tool you need to raise your traffic rates through the roof? With Pinterest, you can promote your blog and start seeing traffic like never before. Here are a few tips to help you get started:

Design a Board for Your Blog

Try creating a board on Pinterest to be used exclusively for your blog posts. This way, people who follow you on Pinterest will be able to easily spot your blog posts and access your blog to follow that too. For the sake of consistency, use the same title for your blog board on Pinterest as the title of your blog.

Also, consider using keywords in the title of your Pinterest board so that you can raise the odds of your board appearing in search engine results. When you pin a blog post to your board, you should always be sure to include the following components: a quote or concise summary of the article, an image to represent your blog post and a link that will take viewers directly to your blog.

Develop Boards that Relate to Lifestyles

If you don’t already have boards with material relevant to your niche or industry, now’s the time to make them. Pin a variety of content, including things such as products, tips and lifestyle related images. Whole Foods does a great job of this: they have over fifty boards that focus on things like health, family, beauty tips and recipes. And their recipe boards come with links that take viewers directly to the site of their recipe blog.

Interact With Your Followers

People always say to know your audience, and that’s definitely true when it comes to blogging. Look at the boards of your followers to get an idea of what they’re interested in, and create content and pins based on those interests. You can also pose questions on Pinterest that you give answers to in your blog. Like the pins your followers feature and make comments on them. Pin frequently so that your content will show up in the feeds of your followers often.

While you should pin original, unique material as often as possible, it’s also a good idea to repin material from leaders in your industry that you think might be helpful or interesting to your followers. For instance, if you work in inbound marketing, you could pin articles and blog posts with great marketing tips. The company Etsy, for example, does an excellent job engaging with their audience on Pinterest. They feature 90 different boards and roughly 8,600 pins, and they deliver content with their users in mind, offering recipe, craft and do it yourself tips.

Allow for Accessibility

If you want people to find your pins easily, it’s important that you use effective SEO strategies. So how exactly do you do this? First, start by verifying the searchability of your pins. Check the settings of your account: in order for people to find you, your privacy settings must be set so that search engines have access to your material.

Design a Board Promoting a Contest

Contests can be an excellent way to generate traffic for your blog, and with Pinterest, you can create a board specifically for the promotion of that contest. Feature the contest directly on the website for your blog, and pin it on your Pinterest board to get the word out with a link that takes people right to your blog.

If you have a blog and you aren’t promoting it on Pinterest, you’re missing out! Start using this dynamic social media platform today and your blog will surely reap the benefits.

The Truth About PPC Management Budgets: 4 Ways to Stop Wasting Money

Tuesday, March 6th, 2018

Online marketers favor paid search advertising because of its ease of use, measurability and real-time responsiveness.

In comparison to organic search, it is easy to spend more money in pay per click or PPC management due to an increased number of advertisers bidding on high-volume keywords.
Paying more money to acquire customers makes financial sense, if you convert first-time buyers into long-term customers.

PPC company reported that one-third of pay per click agencies say that their average client spends between $10,000 and $100,000 on paid search programs, it is very easy to lose money with an ineffective bidding and customer acquisition strategy.
Because it is so easy to lose money with your PPC keyword campaigns, use the following tips to save your cash and decrease any chances of overbidding for clicks.

Set limits by geography
Based on your buyer personas, you can limit the range of your ads depending on a specific population of people. For example, if you are selling shoes to moms in the Midwest and Southeast USA, you do not need to target international shoe keywords.
Setting geographic limits can save you more money in the end, even if you sell inventory nationwide. To find your geographic targets, look at your analytics to locate the top regions where your most lucrative buyers live.

Drop keywords that don’t convert
Various tools can help you measure search volume of lucrative “buying keywords” in your particular verticals. Each month you should analyze your conversion analytics and identify high-volume keywords that generate hits to your landing pages, but do not necessarily convert. Add any non-converting keywords to your negative keyword lists.
If you have keyword groups that are responsible for driving traffic to your physical storefront, keep click-through rate, instead of conversion, as your key metric.

Monitor your negative keyword list monthly
You can optimize your PPC campaigns by adding negative keywords to your paid search accounts. These negative keywords will remove ads from search query results that contain non-converting or undesirable search terms.

For example, if you are selling sports equipment or sporting goods, you don’t want to market to people who are looking for careers in the sporting goods industry.
Often a PPC manager will start their paid search campaign with a large list of keywords. By analyzing your traffic data monthly, you easily delete the keywords that do not perform and retain the high-converting ones.

Perform ad copy testing
Similar to other forms of direct mail advertising, such as mailers, flyers or door-to-door solicitations or coupons, you can improve your click-through rate through testing your advertising copy.

On the web, pay-per-click ad copy can have a large effect on your quality score and your return on investment. By switching headlines or adding more benefit statements to your text ads, you can improve the number of impressions and raise your quality score.
If you raise you quality score, you cost per click (CPC) goes down. As a result, you will spend less money on your PPC campaigns and your ROI will increase.