Archive for May, 2018

Social Media Tactics That Will Increase Your Site’s Traffic

Thursday, May 10th, 2018

You have uploaded a really informative article or re-designed your blog, but no one will really know about it unless you market it well.

Since social media users are projected to increase this year, this is a good avenue to increase your site’s traffic.

These nine social media tactics can help your content to stand out and secure a place in the World Wide Web.

Go out of the usual platforms
Facebook and Twitter may be the popular ones, but social media is not confined to just these two. LinkedIn can be used to establish a more professional connection, while Pinterest, Instagram, and Tumblr are geared towards a more hip and trendy audience.
Quora is also a rising platform, where users answer questions based on their expertise. The idea here is to pick a social site that would best suit your niche, so you can reach out more to your target audience.

“Please RT”
According to Dan Zarella, Hubspot’s social media scientist, including the phrase “please retweet” at the end of your Tweet would give you 4x more shares.You have to encourage your audience to share your content because it signifies necessity. An influencer you follow may not have the time to read your article or watch your video, but once he shares it on social media, people who follow him may be interested in your content.

Follow and be followed by the right people
Follow not only influential people in your niche but also people who follow them. Most likely, they are people who are in the same industry as you who are also seeking the same social media exposure as them. Some will follow you back and will ask you to drop by their website. Do support them because when it’s time for you to ask for a favor, they will gladly help you out too.

Put more hashtags
Utilize Twitter and Instagram’s hashtag ‘feature’ and type related popular keywords to enable users to find your content easily. The more people use hashtags, the higher the possibility of making it to the trending topics which can rake in more retweets, regrams, and reposts. Facebook recently launched hashtags in status updates, photo uploads, and even in comments so feel free to utilize that as well. Note, though, that overdoing hashtags can be annoying to some users so keep it to a minimum.
Design visually-appealing images for image-based sites
Make Pinterest-worthy graphics and images that can be embedded in your article to encourage visitors to continue reading. The same images can be uploaded in your Pinterest account (and other image-based social sites like Tumblr) with links leading to your website. Compose witty descriptions and captions or even include quotes whenever possible. If you recently published a post, plug it with a nice image that will trigger the community’s curiosity.

Participate in forum discussions
Forums are an effective way to actively share your thoughts on a specific topic. It is also a way to find people who share the same interests and views as you. Increase your visibility in forums by commenting on an opinion, answering a question, and discussing an issue. Make sure to continue replying and posting as it will make you gain friends and followers who you can ask to view your blog or read an article you have written recently.

Film YouTube videos
Never underestimate YouTube’s power to make you an internet superstar overnight. Promote your content through YouTube videos. Be creative: make use of moving texts, homemade funny videos, or produce a 2-minute film or advertisement complete with props. Expect an increase in your website’s traffic once your video becomes viral so put some effort in creating out-of-the-box concepts. Remember that high-resolution videos have higher chances of converting viewers so invest in HD camcorders.

Put up visible social sharing buttons
Social sharing buttons should be visible and easy to locate. This is considered as a tiny detail but crucial to social media shares which some websites leave out. The basic buttons should be located ideally on the leftmost side of the content. The eyes read from left to right and placing social sharing buttons on a strategic place will allow users to click it at once. Users tend to share content when they see that a number of people have already shared it.

Build your online reputation
These days, anyone and everyone can post online and claim to be experts on certain topics. Because of this, more and more users tend to screen who to believe to avoid getting the wrong data. This is why you have to appear and becredible. Your posts should reflect the knowledge you have on a topic. Avoid composing offensive content, posting tweets with profanity, and commenting negatively on other posts. Also, make sure that the photo/s you use for your profile is decent and appropriate – no tasteless hand signs, messy hair and or inapt clothing.

Social media will help increase your site’s visibility by selecting the platform/s that would best fit your target audience then applying the right strategy. Which of these tactics can you start doing today?

Awesome WordPress plugins

Wednesday, May 2nd, 2018

You want a blog that rocks – one that’s professional, pretty, user-friendly and doesn’t take eight thousand years to load its pages. Well, the catch to plugins that simply boost your blog’s bling is that the more plugins you have, the slower your pages will load. No matter how gorgeous the final result of loading all of those 247 plugins may be, the vast majority of readers will not wait around to see it.

There are bazillions of WordPress plugins to choose from as a WordPress blogger or website administrator, so choose your plugins carefully. Make sure that they actually increase your blog’s usability and not just its bling.

Lightbox Plus Colorbox – This will give you that sharp-looking slide show you’ve seen on other blogs. Images are formatted in an overlay, so that people do not have to go to another page to enlarge an image or switch from one to the next. The result would be similar to the slideshow on the homepage of the Access Lift site. Images are illuminated as they are viewed, which not only gives your blog an impressive aesthetic but is convenient for the reader. Video is also supported by this plugin in the same way.

Portfolio Slideshow Pro – Another slide show plugin that is much like Lightbox but it has an added bonus: it supports mobile platforms as well, which means you don’t need to add an extra plugin to support viewing on mobile devices.

NextGen Gallery – This plugin provides full image management, from thumbnails to slide shows, arrangement and sorting, lightbox effects, timing, transition and even metadata.

Plugins that increase functionality will be appreciated by your audience or customer base. They also help separate you from competitors who don’t take the time to research or improve annoying characteristics of navigating a site. There are endless options for these types of plugins, but most of these are top-ranked by WordPress users.

W3 Total Cache – This may not be the most exciting plugin you’ll install, but it is very highly recommended. Its basic function is to speed up your page loads, which it certainly does. As the user in the screenshot here tells us, pages can load in less than two seconds. It too, comes with mobile support, which you always must keep in mind. Not a website or blog today can survive without mobile support.

Jetpack – This is an all-in-one, must-have, multi-functional WordPress plug-in. It does so many things and solves so many problems that if you elect not to install any other plugin in this list except for this one, you’ll still vastly improve your blog’s usability, functionality and design. Just a few of the things it does for your blog:

Publicizes your content easily via social media with recent Tweets widget and automatic integration/posting to Facebook, Tumblr, LinkedIn, Twitter and more. Readers can also easily share your posts via social media, “Like” and comment through a social networking enabled system

URL shortener (this helps SEO and Twitter link sharing)

Embed videos from YouTube, Vimeo and Digg, and also upload and insert your own videos easily.

Automatically streamlines mobile theme for mobile devices, as well as offers new comments to be posted with mobile push notifications via WordPress mobile apps

Monitor activity, receive notifications and receive stats information

Akismet – Have you come across comments on a blog before that sound like a confused foreign kid in the wrong classroom?: “This also many interesting with houses.” This is a result of spammers using an automated system to populate comments. It’s either that or spammers using confused foreign kids to use automated systems to populate comments. But no one likes to read blog comments when over half of them read “Click here for bad credit car loan” or “Buy realty dirt cheap!” Banish spammers of all kinds from your blog with this plugin, and it will help build your credibility.

WP Popular Posts – This puts your best content out in the front and will increase page reads by doing so. It is highly customizable, so you can change it around to your heart’s content.

Post Teaser or Smooth Scroll Up – They don’t do the same thing for you, but for the visitor they both eliminate the 13 hours of scrolling it requires to get from one end to another on your blog. The first one cuts this down by showing just previews of previous blog posts and creating a separate page for the entire blog. The latter provides a “back to top” and other fast-scrolling options.

Breadcrumbs – This is a navigational tool that provides visitors with a visual path to their destination. It’s a pretty popular plugin, and it has great reviews by those who have used it.

QR Code widget – This is a very cool way to add convenience to your reader’s mobile lifestyle. By scanning the QR code widget on any given WordPress blog or site page, that page will then display on their iPad, Android, smartphone or other device. This is a good way to keep your visitors on your site when they have to switch to mobile. This also makes it extremely easy for one individual to share from his or her desktop with someone on a mobile device.

Subscribe to comments – Not only will you help yourself with this one, but you’ll help your readers and visitors feel engaged with consistent updating of comments and conversations that revolve around your content.