Archive for September, 2019

Keep Your Blog Site Secure With Cpanel Security Advisor

Monday, September 30th, 2019

We all know we need to keep our computers and files secure with anti-virus and firewalls, but did you know that your blogs and websites should be kept secure from invaders too? While this is an often neglected area of web security, there are steps you can take to secure your essential and private data from hackers and cybercriminals online. Each year, millions of people become the victims of cybercrime, with 450 billion dollars’ worth of damage done to people just like you. With the right protection and preparation, however, you can avoid becoming one of the statistics, and keep the information on your blog and website safe and secure from thieves online.

Keeping Your Blog Secure

The cPanel security advisor is extremely useful for many applications, whether it is for blogs, websites or other online platforms. The cPanel security advisor is first of all an interface that runs a security scan on your server. The cPanel security adviser then lets you know if there are any issues, security or otherwise, that you need to correct and how to resolve these. Using the cPanel security advisor is very simple. All you need to do is open the program and the scan automatically begins once the interface has opened.

Addressing the issues Once the cPanel security adviser has assessed the level of risks and issues on your server it will then present a list of issues that are color-coded according to the level of risk posed. If you have a red level morning this is a severe security issue. this message indicates that you need to address this issue immediately in order to maintain the safety and security of your blog.

A yellow color warning indicates a possible issue on your server. This color-coding indicates that you have a critical issue with your blog and it is recommended that you investigate and resolve these issues as soon as possible. A gray color warning indicates that there is some information available about one of the issues on your server. This could be a permissions issue, where are user has an unusual level of access and this could potentially become a security issue. A gray-level warning should be investigated and resolved to correct the permissions as soon as possible.

Finally, a green color warning indicates a resolved issue that has been completely corrected and no longer poses a threat. Once the cpanel security adviser has run the scan on your server and blog you can review and assess the color warnings to help you understand the stress that faces your blog and how you can best protect it.

Resolving the issues Once the cPanel security adviser assesses the threats and issues on your server it also provides an alert box which contains links to appropriate interfaces that help you to resolve the issue. Once these alert boxes show up you can click the link that allows you to configure your server’s data and settings to better protect your blog.

Establishing that the issue has been resolved Once you have clicked the links in the alert boxes to resolve the issue, you should always use the cPanel security adviser to scan once again to confirm that you have corrected all of the issues and no remaining security lapses are present on your blog.

When it comes to Internet security personal websites blogs and servers are often left out of the equation and therefore left vulnerable to attacks and cybercrime. The cPanel security advisor addresses this missing link in Internet security ensuring you stay safe online as well as your blog and websites.

Benefits of cPanel Security Advisor The major benefit of the cPanel Security Advisor is that it helps to keep your blog safe and secure from attacks online with it’s unique ability to scan and provide correction suggestions for servers. This gives you peace of mind while running your personal or professional blog or website, knowing that your personal data is safe and secure, and there are no security breaches leaving you open to attack.

The cPanel Security Advisor is the most essential tool for any blog or webmaster, and should not be missed. Make sure your blog or website is safe with the cPanel Security Advisor today!

5 Reasons Why your Marketing Suuucks!

Tuesday, September 17th, 2019

Online marketing is a fairly simple realm of work … but if you’re like most publishers online, you probably feel your marketing could improve.

But where to start?

I’ve been helping MagicYellow resurrect their online marketing and overall brand this past month, and wanted to share a few mistakes I’ve noticed not only from MagicYellow, but also from the brands in their yellow pages directory.

We’re still working on addressing these common mistakes on our end, but just wanted to share what we’re doing to improve so you could follow along and learn with us.

The billboard approach

You’ve heard it before — you need to be everywhere with your brand.

The idea behind the billboard approach has to do with numbers … the more places you are with your brand, the more avenues you have leading to your website, and thus the more traffic you’ll attract from around the web.

Sounds good, but it doesn’t work for most brands because in order for most avenues to work, with the exception of listing based pages found with yellow pages like MagicYellow, you need to keep your content updated and interact with the community.

Would you rather have 1,000 new visitors that don’t convert into customers, or 10 new visitor that do turn into customers?

It’s not about quantity, it’s about quality.

On top of that, the billboard approach inevitably leads to another problem …

Phantom profiles

The more profiles you create, the more time it takes to maintain your social activity … until, inevitably, older profiles are forgotten and left behind.

This creates what’s called phantom profiles.

A phantom profile reveals a lack of activity from the brand, which in turn creates a negative feeling for the customer. So even though the avenue was once a smooth road to your website, your focus on the billboard approach will ultimately leave the avenue broken and undesirable. This is something I’m tackling now for the MagicYellow Facebook page and MagicYellow twitter profile.

Focus instead on the few social outlets that provide the best referral and conversion traffic for your business. Use Google analytics or another tracking solution to test what’s working and what isn’t.

At the wrong lunch table

If you focus in on the few social outposts that work best for your brand, you won’t find your efforts going to waste. It’s important to align yourself with your target community, because otherwise you’re just hanging with a crowd that doesn’t care what you have to say.

This is probably one of the most common mistakes made by business owners, because it takes additional work finding out what the right crowd is exactly.

Again, you can achieve this by testing.

Explore new corners of the web … when you find a community that provides a strong response (track your traffic, page views, and goals met), stick with it. It’s kind of like geo-targeting, but for your community tied together by interest instead of location. For example, at MagicYellow.com, the team and I help businesses position their brand name in front of customers based on both the customer’s interest and location … in other words, we help them to the right lunch table.

You’re too quiet

Most small businesses out there join a social network, but fail to socialize with people … and then they wonder why they only have 4 followers.

They key to effective marketing is creating a consistent flow of communication and information between your customers. Note, this doesn’t mean create a stream of one-way communication to your customer … that’s push marketing, and it’s becoming less and less effective.

Reach out to your community and talk with them. Ask them questions, take a poll, publish helpful content, share a joke, or give them a glimpse of your personal life.

If you’re not communicating and connecting with people, then you’re not doing anything.

Socializing and publishing is marketing.

My name’s not important

If you’re constantly trying to push your services or products on the people around you, you’re not going to be very fun to hang out with … and that means people aren’t going to both networking with you online.

In other words, no one will want to hang out with you.

Instead of pushing your products and services onto people, consider focusing on them and building a layer of personal information into your online presence so people can learn more about you after your initial contact.

This help people understand who you are, what you’re about, and why you do what you do. If they’re interested, they know who you are so they’ll be more inclined to buy from you.

Create a layer of transparency for your interested network and focus on pull marketing tactics instead of push marketing.

Write a comment and make progress

Let’s tackle one of the most common problems together right NOW, and make progress by talking about these five common reasons why all of our marketing suuucks!

What else would you add to this list?

Do you have any experience with suuucky marketing for your own brand?

What do you plan on doing to improve this year?

What drives you crazy about other marketers?