Archive for January, 2020

Does a Blogger Need a Virtual Office?

Sunday, January 12th, 2020

When I started blogging three years ago, I had no idea how many amazing opportunities would come my way or how many incredible people I would meet. I seriously had no clue how diverse blogging really was. Eventually, it all blossomed into a career of consulting, freelancing and basically filling whatever gaps a client required.

I spent most of my days working in my pajamas from home in my office/dining room. Frequently, I’d venture out to meet potential clients and advertisers at Barnes & Noble, Star Bucks and other convenient coffee shops. This worked okay for me for the most part, but there were times when I wished I had a real office in a professional setting that I could feel confident bringing clients to.

Of course, renting office space was out of the question. I didn’t have the budget to lease space that I would only use occasionally. I wouldn’t have been able to justify the expense.

Recently, I’ve discovered ServCorp, a business that leases virtual offices, serviced office spaces and meeting rooms to meet short-term needs. I find the virtual office to be the most interesting concept – it allows you to conduct business virtually anywhere in the world without actually having to live there. For example, you could live in the US, yet have fully operational Canberra Virtual Offices – you could even have a receptionist to greet your guests as they make inquiries.

Right now, I don’t need that level of service, but I could definitely see myself renting a meeting room for a few hours.

Of course, every blogger’s experience and needs are different, but I thought it would be a good idea to give you a heads up on a few of the things ServCorp has to offer. So stop by the site to see if they have services available in your area.

So what do you think – at this point in your blogging career, could you use some professional office space?

Alternative Marketing Strategies

Friday, January 3rd, 2020

Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own and what works in one arena may not work in another. While some standard practices like “above” the fold, hold true in both print and online copy, it is rare that you see the printed type face on the web the same as in printed advertisements. Regardless there are traditional forms of advertising that are viable and make sense to use on the web but many marketers do not.

These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels, that compliment strong online marketing campaigns.

Buyers Guides Many print magazines offer free listings in buyers guides. Buyers guides typically have a long shelf life and are viewed as a product resource, meaning it is one of the first places consumers look when wanting to purchase an item. Often magazines will include product reviews or sponsored placement in a buyers guide. Typically the standard listing is free, but optionally vendors can increase their exposure by adding listings in additional categories for a nominal fee. Regardless the free listings are a great value and worth pursuing.

Product Reviews The impartial overview from a credible source can spark product interest. A third party independent review of your product or service is seen as a vote of confidence. Invite publishers or even bloggers to review your product or service.

When requesting a review, it is proper net etiquette to always provide the reviewer with an evaluation product free of charge. After the review, be sure to thank the reviewer and if appropriate, link to the completed review.

Forums/Volunteering in Communities Offering your time and expertise will establish expertise and knowledge in a specific industry. Participants who participate in forums have a genuine interest and are a great target audience. Posting helpful information rather than blatant product advertisements will enhance an image.

Article Syndication Writing quality informative and educational articles will also establish expertise. Articles also educate users about related products or services. Generally educated users require less technical help and are an easier sale because they understand how the people or service will help them.

RSS Feeds Provide content in an RSS feed. While RSS is becoming very popular there are still a number of industries and sectors where very little content is available via RSS feeds. Placing quality content in an RSS feed and being “early to market” will help your company shine.

When small businesses compete with big businesses there are a number of areas in which they can compete effectively. As more businesses turn to the web as an advertising model, it is important that marketers and businesses define themselves by giving themselves every opportunity to be found. Utilizing undervalued marketing opportunities will separate online successes from failures.