Archive for February, 2020

How to Make Money Out Of Mobile Applications

Tuesday, February 11th, 2020

Mobile applications are developed to make things easier and convenient for the people to have access to services or to buy products. However, that is not the sole purpose of mobile applications. Surely, the number of smartphone users is so huge that there is no point of having a website and not catering to those on mobile.

It has become critical for businesses to have their mobile applications as there is a substantial shift from desktops to smartphones over the last few years. No matter what type of industrial sector your business belongs to, you have multiple purposes behind developing a mobile application. The monetary aspect of it is always there, and it is always significant to figure out how your mobile app is going to earn money.

Before proceeding further with the process of developing mobile applications, the technique you will use for monetization should be chosen. It not only enables you to examine your app’s performance according to the benchmark you have created. In fact, it also shows that end-users are interested in paying to book your services or buy your products that will solve their problems.

So, there has to be some or the other way to monetize the mobile application as you cannot continue your business without generating revenue. However, the fact remains, not all mobile apps make money and if your mobile application is not reaching the predetermined targets then here are few ways to make it work.

Start as a Freemium to make it Premium Perhaps the most popular way to monetize your application if you are new to app business. It has all the probabilities to generate great revenue but it all rests on the marketing and user acceptance. A freemium app is available for free to every users, but it comes with a set of limited feature. It is only with the in-app purchase the en-users can avail the full advantage of application. Here, end users can have access to the premium version of a freemium application in which they can use additional features.

Users are also supposed to buy the premium version in order to get updates on a monthly basis. The freemium app eliminates the price point as an obstacle for end users to install an application. This way developers render fair chances to show how significant their product is. One more way to monetize an app is to supply a free version of your application in order to get quick sales and enable end users to purchase additional features for a certain amount or a subscription fee on a monthly basis once they think it is worth it.

Placing in-app Advertisements Though a risky way to monetize your app, it does not require end users to pay in order to use a mobile application. It provides end users with a free application but features advertisements. A lot of mobile applications utilize this concept of monetization. Such mobile applications run advertisements while the app is being used. It may annoy users to some extent, but strategic ad placement may help you to find the best possible way to make money out of in-app advertisements.

When a huge number of end users install and utilize your mobile application frequently, there is a high chance you can make money out of advertisements. There are plenty of advertisement networks that generate high revenues for mobile applications, such as Adsterra Network, Infolinks, AdBlade, Undertone, Clicksor, and Vibrant Media.

If your mobile application is meant to solve a problem that users face frequently then it will be used often by users.

Pay for Pro A unique concept of monetizing mobile application is Pay for Play. It allows app developers to utilize this method by launching paid applications with some additional while keeping paid features aside for future purchase. However, a lot of people have criticized this way of monetizing a mobile application.

Most users have the habit of downloading free applications and they think it is really unfair to pay in order to have access to each and every feature of a mobile application. Therefore, it requires immense efforts to monetize your app using this particular method.

Make it Paid End users pay to install mobile applications, but all the additional features and updates are estimated to be freely available. If you want to develop a paid application and launch it then it must be impressive enough for end users such that it compels them to pay and install. There is no option of generating revenue repeatedly from currently existing end users.

Utility applications, generally, belong to the category of one-time paid applications. Therefore, it becomes highly important to look out for new users for generating revenue. The majority of paid applications deliver the main value in the first installment, which in turn, is followed by small changes or modifications. Few paid applications that have become a success are Nova Launcher Prime, Pocket Casts, Fenix, Shuttle+, and iA Writer.

Sponsorship Getting sponsors is also a feasible way to monetize your mobile application. When the monetary aspect is taken care of, it allows you a liberating scope to enhance the brand integrity. The most compelling factor is the aspect of marketing and creating websites. It guarantees a good online presence and aggressive traffic.

Sell your App Selling your app is a new trend and it has led to the development of app marketplace. Platforms like Flippa allow developers or mobile app development companies to sell their apps through auctions. Flippa requires you to share your auction with others so that you receive as many bids as possible. You need to be highly interactive throughout the process of auctioning your app on Flippa as you need to spread the word to make it popular and address a broader audience.

Sell your app’s source code One more way to make money out of your mobile application is by selling its source code. App marketplaces are a great source of assistance for mobile app developers. They offer opportunities for mobile app development companies to earn a little extra money by selling source codes of their mobile applications at competitive prices.

Conclusion Without figuring out what method you will use to monetize your app, there is no point of launching your mobile application as it is impossible to grow your business without earning money out of your mobile application continuously.

There are various methods that mobile app developers can use to make money, such as freemium apps, one time paid applications, paid apps with paid features, sponsors, and advertisements. Of all the given methods, what method you will choose is dependent upon the type of services or the type of products you offer and the industrial sector type you belong to as both of these factors determine your target audience.

6 Reasons Why you shouldn’t Use Pinterest for your Business

Monday, February 3rd, 2020

Pinterest has taken the world by storm. If you’re one who has not heard about it, you may be living in a world with no Internet. Kidding aside, to give you a short overview, Pinterest is a social media site which enables people to share their own “dream boards” consisting of things they love, desire and enjoy.

Pinterest had recently been claimed as the fastest growing web network, reaching up to 10 million registered users. Now for businesses and entrepreneurs, this spells one word: TRAFFIC. So the questions stand: Can your business benefit from it?Should you pin or unpin your business to or from Pinterest?

In this article, we’ll give you six reasons why it may not help you or your business.

1. You’re not fond of posting or “pinning” updates regularly.

Pinterest has mounds of categories and posts that are update literally by the minute. If you don’t hype and blend in well with all the noise and clutter, you will just get to the bottom of their feeds. And by remaining rather idle, you are simply decreasing your chances of getting the visibility you’re hoping for your brand.

If you decide to join the site for your small business, you must be one who’s enthusiastic in sharing pins back and forth. But if your site is not prepared to distribute content constantly and quickly, then it may fail to gain the momentum needed to take off on Pinterest.

2. Your business is a B2B type, offering services or mainly intangible products.

Thus far, it appears as if e-commerce as well as B2C companies primarily flourish upon Pinterest—provided that Pinterest’s picture-sharing performance makes it simpler to screen merchandise (tangible ones), rather than software programs or even support and service plans.

While never out of the question, if your business enterprise for the most part features services, it may possibly have a relatively more complex instance rating from Pinterest.

3. Your business niche is far from fashion, crafts and the arts.

On the whole, just about 82% connected with Pinterest are women. In addition, these users are likely to slender powerfully to food, crocheting, stitching, homemaking, maybe décor. If your business does not occupy a these “girly” targets, then Pinterest may not be the best choice in your social media toolkit.

4. You’re not the creative or flexible type of social media person.

Simply selling goods in “black and white” forms will never ensure you get much. Especially if you’re new to Pinterest, you should research for ways to get your content better associated with your customers and have a strategic advertising method to show innovative designs that really pop out from all the rest.

For example, if you are selling nail art colors, prints or designs, pinning photos of your models’ nails will not particularly be the center of attention. You should post bolder pictures that convey heavier advertising beyond average. While it’s perhaps too easy to pin images, your success here is determined by your strength and creativity in content development.

5. Your core business cannot be presented with quality visual content.

Pinterest is an influential platform for brands with visual products. Therefore in the event that you’re a fashion designer, foodie, artist and so on, it’s an excellent spot to publish your work. But if you’re marketing about technology support, HR, finance, engineering, and other big portions of the real world out there, it’s hard to show what your core business or brand can offer through pictures.

6. People and brands are not the emphasis.

Since the brand or the business profile results last, it’s difficult as well to get people follow you particularly as a company. What they would mostly likely do is re-pin or like your content, or maybe follow one of your boards. Following a brand is an extra step that most people simply won’t take. Granted as mentioned that Pinterest is trying to emphasize on the visual aspect, but connecting your brand to your pin can be a challenge. For instance, if right now I search for this particular brand, the results will give me the associated pins, then the boards and lastly the person who posted it.

Conclusion In general, Pinterest appears to be much suited only to certain businesses or for personal use. Nevertheless, if you feel like you can use this tool to work for your own business, then build a strategy before it becomes disastrous. Like in all social media sites, creating fabulous content takes time and energy. Just remember that these platforms are not entirely ones that sell stuff; you do.