Archive for March, 2020

Why You’re Not Productive as a Blogger

Saturday, March 21st, 2020

Blogging has always been passion ever since you were in high school.

Your friends would often tease you because you had no time to hang out with them.

Right after school, you were so eager to get home because you couldn’t wait until you write a new blog post for your site.

As soon as you get home, you run up to your bedroom, and write your blog.

Whenever you’re working on your blog, it feels like everything is in its right place. It feels like nothing can go wrong.

Your family knew how serious you were about blogging, which is why they never disturb you when you are at your work zone.

You never failed to update your blog. The obvious answer would be because you just love blogging.

That was before.

Don’t get me wrong.

I know that you still love blogging as of now, but it’s just not the same anymore. I’m not talking about your passion. I’m talking about your blog.

It’s becoming harder and harder for you to maintain it.

I know deep down, you wish you had more time to work on your blog, but I’m afraid that it’s just not doing it.

I don’t blame you though. I mean, you’re not in high school anymore. You barely have any time to even look at yourself in the mirror.

Even so, I don’t think that’s an excuse. I’m not trying to criticize you or anything. I’m only trying to open your eyes.

The reason you are not able to update your blog isn’t because of your busy schedule or anything else. It’s because you lack the right productivity skills.

You have to change that. The first step to change is awareness. That being said, here are some of the reasons why you’re failing to produce output:

You’re distracted

Loads of people make time as an excuse for not being able to do something, but the truth is that they just don’t have enough concentration.

When there are lots of things distracting you then you are going to have a hard time writing. writing requires deep thinking. With that, it only follows that you also have to be extremely focused.

There are lots of things that’s keeping you from focusing on your writing. It could be the dogs outside. It could be the television. It could be your phone ringing. It could even be your social media accounts.

Well, I guess what I’m really trying to say here is: turn off all distractions when you’re trying to write.

There should be a lot of things on this but we’re not going to go into that. Why? It doesn’t matter what’s keeping you from focusing because it all revolves around concentration.

Let me give you an example. Not having the time to research your topic could be one of the most probable reasons why you’re not productive with your writing. Can you even imagine writing a single word if you don’t even know a thing about your article subject

Well, I didn’t think so.

What could be the reason why you’re not able to conduct research?

You can say that you’re busy, but I’m pretty sure the reason revolves around distraction.

Maybe you were already getting ready for research, when you suddenly got tempted by the internet. You started opening your Instagram and other social media, and now you can’t stop.

Yeah, that happens all the time.

Should You Kill Your Company Blog?

Wednesday, March 11th, 2020

How much time have you spent updating your company blog in the last week? In the last month? Ideally, you balance effort put into your blog with measurable return.
If you’re having success, keep it up and good luck to you! If you feel like you’re burning valuable company time on a blog that goes unnoticed, maybe you should consider calling it quits.

Blogging is not for every business. Here are a few telltale signs that your blog has become more trouble than it’s worth.

Page Views are Stagnant
You have few metrics to gauge the success of your blog, but you can easily see how traffic matches up day by day. If page views are increasing, it certainly can’t hurt to keep blogging. On the other hand, if you’ve hit a plateau with page views, then you’re likely not drumming up new business.

Many analytics applications, such as Google Analytics, can show you how many visitors are new and returning, and you can see how many visits are “bounces,” an indicator that your visitors are not engaged.

Mediocre page views can come down to a judgment call on your part. Ask your customers. If they indicate that your company blog has any influence – or for that matter, if your blog keeps existing patrons loyal – then maintaining a blog is worth your time. But if they’ve never seen your blog, it could be time to pack it in.

Page Rank is Not Improving
This is relevant if the goal of your blog is Search Engine Optimization. You’re likely using specified keywords into your blog to draw traffic to your company’s website. Google Analytics, Clicky and Crazy Egg analytics applications can help you determine whether your efforts are working.

Try to assign certain phrases only to your blog and watch the subsequent Web traffic. Rank is fluid, but you’ll want a positive trend over the long term to justify spending time on a company blog.

The Well is Running Dry
If you’re pounding your head against the desk trying to come up with an idea for a blog post relevant to your company, it might be time to call it quits. If you’re out of ideas, your blog will reflect that. Your readers don’t want to visit a blog that sounds bored. While writing and styling a post can be challenging, the ideas behind them should come to you fairly easily. When simple brainstorming exercises become tedious, your blog might have jumped the shark.

You’re Losing Your Focus
Perhaps the problem is that your blog is losing its focus. Or maybe your strained efforts at relevant blog post ideas are steering you in a direction that no longer serves the purpose of your company blog. Take a step back for a clearer view of your blog. Ask an outsider if he considers your posts consistent with the product or service you offer.

Consider Larger, Less Frequent Projects
If you ultimately decide to end your blog, it might be worth your while to redirect your creative efforts toward less time-consuming writing projects. Consider a monthly online newsletter, as opposed to a weekly blog. An e-book might garner wanted attention and give your business an aura of authority.

Videos are an excellent way to demonstrate versatility and attract potential customers. By focusing on larger, less frequent online publications, you can reduce the risk of coming across as a redundant blogger.

Some company blogs warrant regular updates, especially if your product changes regularly. But if your business is to sell men’s knit gloves or to host maps to Chicago parking garages, you can probably find better uses for your website. Keeping a company blog alive simply because the other guy has one is not a wise business strategy. For that reason, take time to carefully consider whether you have the resources and reasons to maintain a company blog.