Archive for April, 2020

Doing Business Toothpicks And Toilet Paper Style

Monday, April 13th, 2020

You may or may not have toothpicks in your home right now and that’s okay. Dental floss will do the trick.

But I’d bet my right arm you’ve got some toilet paper on hand (pardon the pun).

Although toothpicks and toilet paper are common household items …

One you can survive without and the other … well … you can’t!

I want you to start thinking of the money you spend on items to build your business in the same way.

Stick to the “basics” and resist purchasing (tempting) “non-essentials”.

Can you think of any products or programs you’ve invested in that really haven’t done a blinking thing to help move your business forward?

I know. You got blindsided and sucked in. Those items seemed like a good investment at the time – the answer to your prayers

C’mon. Fess up. We’re all guilty.

It’s time to start thinking long and hard before you fork out another business-building dollar … needlessly.

This post isn’t about the actual tools you need to build your business (like web hosting, contact management system, etc.) I’m pretty sure you’ve honed in on that list already.

Today’s post is about:

The Critical Bare Essentials For A Successful Business

Your Big “Why”

Got one that’s big enough? If not, dig a little deeper.

If your incentive for working your business isn’t big enough – your business won’t work.

Just because your Uncle Harry says there’s money to be made on the internet isn’t going to fly as your big “why”.

Your Big “Idea”

A word of caution if you’re planning to knit potholders and sell them online – the 99-cent store has them in stock! I know. Yours will be custom made and spectacular. I get it.

But do some research and make sure there’s a market for your exclusive potholders (or whatever you’re selling).

Otherwise, you’ll be marketing to invisible customers – you know, the customers whose dollars you’ll never see.

Your Big “Plan”

Your business plan doesn’t have to be a complicated, 20-page document.

Put together a plan with the two most important components – your goals and how you plan to achieve them.

And remember that your business plan can (and will) be modified and updated as your goals change.

To reach your goals and create success in your business …

Think toilet paper, not toothpicks!

How cool is your website?

Tuesday, April 7th, 2020

Is your website lacking a cool factor? It is important to keep up with trends and technology. Visitors make a snap judgment when they visit your site. If it looks old and dated, it may discredit you. Here is how to design a modern and cool-looking website to stay current and credible.

When was the last time you updated your site?

This is the first and most basic question. If it was more than a year ago, chances are you are missing out. New technologies and website features are developed on a regular basis. You certainly don’t have to take advantage of all of them. However, you can freshen up and modernize your website at least once a year.

What features and functions do your prospects use?
Social networking is an easy example. Just about everyone from the age of twelve on up is using some social networking site. Facebook, Twitter, LinkedIn are just a few examples. If your audience is using these, then adding them to your site makes sense. It will help keep it up to date. It will also provide a connection to your audience.

What can you add or modify to enhance the experience?
Elements shouldn’t be added to your site just because they are cool or cutting edge. They need to support your overall goals and purpose. Take a look at the technology offered today and how it might support your business. Explore how it might add value to your customers.

For example:

Do you use video on your site? Video is a growing trend and one that many prospects respond to.

Are your prospects active on social networking sites? How can you add this behavior to your business model to add value?

Can you take advantage of your prospects and visitors to add content to your site?

Would a blog help you build or support your brand?

Can social bookmarking build your traffic and SEO?

Are your graphics, images, and colors out of date?

It is important that your entire site create a comprehensive image. This image should support your brand. Making huge changes to the overall look and appearance of your site can have a detrimental effect. However, you can update the look of your site and still retain your existing brand image. For example, you can have a complete overhaul of your website navigation and retain your header graphics, logo and font.

Small changes can make a big difference. A simple adjustment of your font to a new and more modern-looking font can add edge and cool appeal to your site.
If you haven’t updated your site in a while, take a look at how you can improve it. Base your considerations on your users’ experience. Make sure each change you make supports your customer and/or your business goals.