Archive for August, 2020

Learn How a Blog Can Benefit your Business

Friday, August 21st, 2020

From looking at business blogs online, including our own, I’ve found during the first four or five months the blog is full of creative ongoing posts either from the boss himself or whoever was behind the new blog upgrade. Typically that once the newness and novelty has worn off the blog owner/manager’s dedication to timely blog postings begins to slip and soon they become fewer and fewer.

In my view, blogs are not critical for every business, however every business could benefit to some degree by having one – if used correctly.

View your blog as a value-add, not a sales generator.

Too often companies can have this assumption that a blog will generate more sales. This is not always the case as it depends on how your blog is used. For example, if your company sells gardening supplies you could use your blog to talk on topics that potential customers would have, such as what plants grow well near swamps. This will provide the potential consumer an answer as well as direct them to where they can order these types of plants (ideally from you!).

However, if your company does not sell products but mainly services, such as accountant services, then the purpose of generating sales leads will be less considering this is a very geographically based service.

On the other hand, an accountant can use the blog to add value to the website by providing informative data to clients, he/she such as explaining recent tax updates and changes, current tax forms and even instructions for filling out forms properly. This all adds value to the services of this business.

Use the blog to help your page rankings

As less and less people tend to use the actual phone book to lookup up businesses, the benefits of appearing in the top of the search engine results for your company service/product terms is never more important. One of the areas that the search engines look for when running their ever changing algorithms is fresh quality content. The more information a company can put on their website the more engines such as Google or Bing will spider and index those pages. This will help your site look more favorably as a valuable and legitimate source of information for people who search on terms related to the content of your site.

Use a blog to aid internal linking

When incorporating SEO, we normally tend to focus on the benefits of external linking, however, internal linking is just as important.

There are two main reasons:

Search engines spider our sites, and they do this by following hyperlinks. This is why a sitemap is important as it is a clean way of getting the engines to easily spider the content on each of our pages.

Internal linking should be used as a way to reference other related parts of the website. For example, if your company sells a variety of phones, and you have a blog post mentioning the latest upgrade for the Polycom xxxx phone used for SIP Trunking and connectivity, then you can link from that post to the page where you sell the Polycom line of phones. This allows the potential client to easily navigate directly to that page for more information without having to search around the entire site.

Blog postings do not guarantee immediate sales

Recently I was asked by our CFO, to explain the point of a blog for business. I explained the exact points I listed above. I wasn’t sure how he would react as I stood there wishing I could just tell him it will help our bottom line and bring in vast amounts of revenue. After all, CFOs are concerned with the bottom line and everything else – well that’s just not their department.

However I did manage to explain the value of a blog… when used correctly. I’m sure you have had to explain these points as well, and if not – you will.

Blogs which are used as an extension of the overall business site, should be viewed not so much as a sales tool, but an avenue for marketing the company name, products and services. Using blogging as a marketing tool brings awareness to the company brand and the value their products provide their customers.

A business should not put the resources into maintaining a blog unless they understand the point of the blog. Blogs are a supportive arm of a business, yet if it is used improperly it can project a poor image on that business. Blogs are often viewed as a personal journal and it is important for businesses to make certain a professional tone is maintained in each and every post.

With a clear understanding of the overall goal of your company blog, you will find it easier to not only write on topics of interest, but to provide compelling and valuable content as a benefit for both your customer and your SEO techniques.

The Future Of Design

Saturday, August 15th, 2020

The future of design. Although it may be hard to believe it, the future of design may be entirely different from any projections. The design has evolved significantly over the years. It all started with merely using pen and paper as a part of large corporations to design-based firms that go far and beyond to conceptualize and create the best designs.

With the aid of design, we approach each problem differently. And even in the future, we are bound to experience more radical changes. What are the things we can expect in the future of design? Here are a few things that we are going to see in the future:

It Goes Beyond Design

In the past, everything was about limited selected crafts and involved industrial, graphic design, and interaction design. However, things have changed, and it’s totally normal to see designs anywhere. The real meaning of design will change as time goes on. And it will go beyond just interfaces and graphics. Organizational design is an area that design will extend to as we focus on designing culture within a corporation and the method of designing the workspaces, structure, and other components of organizations.

“The real meaning of design will change as time goes on. And it will go beyond just interfaces and graphics.”

In case we are dealing with the present issues by focusing on the likes of empathy maps and journey maps, it is unlikely that we are thinking about the future. However, the future of design goes farther than solving the designing issues of today.

In the future, we are going to see more tools and techniques based on methodological foresight and future reasoning. These include trend mapping, scenario planning, and system thinking devices. These tools and techniques will help in enhancing user experience while still guiding and improving the flow of the user experience with the aid of the design.

Future design is not about simplifying the task of the user. It rather focuses on bringing the user to a new and more comfortable area that they have never explored.

Designers Will Go Corporate

In the future, brainstorming and constructive criticism will become more important to evaluate great and poor ideas. This shows that we don’t just take any idea – we take our time to assess it, whether it comes from the newest designer or the most experienced one. Presently, the majority of organizations work in the opposite direction. In other words, everything is based on hierarchy and this hinders innovation as well as the development of the newest designers. Since the design will be further incorporated into large companies in the future, we have to standardize how designs are done through brainstorming and constructive criticism.

No more isolation.

To develop a more powerful design, we have to brace up for how the industry will experience massive change. Typically, instead of running after money and using politics, designers are usually humble and more focused on results. Well, this may have to change in the future as they grasp new skill sets. We have to improve our communication skills to ensure that our voices are heard in the corporate world. There is a need for us to strike a balance between our isolation and humility with the need to display what we have designed in a more vocal and confident manner.

Interactions Between Designers And Robots

In the future, AI will quickly and seamlessly provide designers with more parametric design. This will make us increase our productivity in a significant way. This will lead us to explore varying alternative directions quickly than what is applicable now. If AI continues to prioritize logic over creativity, our jobs as designers are not under threats from AI.

In addition, designers play a pivotal role in the field of ML and AI. However, we are experiencing a significant expansion in the field of AI and, as such, it will become so easy and quick to design robots in the future. But the big question is: are we set to deal with this impending change?

Notably, we are still far from the threshold where the whole design community has access to sufficient value from machine learning. Nevertheless, when this finally becomes a reality, everyone’s perspective of design will change.

Final Words

We are witnessing fast-paced changes in the expansion of design fields and community, availability of infrastructure, as well as groundbreaking innovations concerning machine intelligence. Nonetheless, designers and the design culture don’t have sufficient capacity to cope with the changes. Unless we learn to accept change and try out new things on every project, the whole field may come to an abrupt end. Therefore, this is the time for designers to go extra miles and experiment with designs to pay attention to design innovation and craft designs that are suitable for our imminent future.