Archive for March, 2021

Finding the Best Product Sources for an Online Store

Tuesday, March 23rd, 2021

There are many places where you can source products for resale in an online store. The key is to find the most appropriate one for your needs. This article shares five tips to help you find the best sources for your store.

Before choosing a supplier, make sure you do your due diligence. You should read what other people think of them and check their feedback, both positive and negative. There are many online forums devoted to wholesale and business buying, which are a good source of information when it comes to finding trustworthy suppliers.

1. Middlemen

One of the first things to be wary of is middlemen. These people are not wholesalers or manufacturers, but make their profit by reselling products to the end client. They’re doing what you want to do and taking a share of the cake.

Since middlemen charge a higher price for the items they sell, purchasing from them will cut into your profit margin. Before choosing a supplier for your online store, make sure you do some research; you want to buy from the source, not a reseller.

2. Wholesalers

Just like offline business, the more products you purchase in one go, the bigger the discount you can expect. Buying in bulk allows you to improve your profit margin per item, or pass the savings on to your customers to undercut the competition.

The next time you buying stock, make sure you buy as much as you can in one go. Be careful, though. Bulk-buying products with unreliable sales histories can leave you with a large inventory that you can’t sell.

3. Drop-shipping

If you have limited starting capital, you might want to consider working with a wholesaler that offers a drop-shipping facility. You sell the products in the normal way, but pass the order details straight to the wholesaler, who handles the packing and shipping on your behalf. In essence, your store is a catalog, selling products without keeping any stock.

The profit margins are a lot smaller with a drop-shipping setup, as the wholesaler or manufacturer has to cover all the manpower and inventory costs. Nevertheless, it’s a good way to start without a big investment.

Wherever you find your products, always remember that your relationship with the supplier is a two-way street. Building friendly communication and a reputation for reliability will help ensure that you get stock promptly and that any problems are dealt with quickly and effectively.

Digital Marketing: Three Things Every Company Website Needs

Thursday, March 11th, 2021

Most brands appreciate the importance of digital marketing, and a functional website forms a crucial part of your success. However, while designing or revamping your website, it’s important to remember some things that every successful site has. Therefore, this article aims to provide some advice on what your website must-have.

1. ) Contact information

It seems such an obvious point, but potential customers need to be able to contact you quickly. Sometimes that process can be more complicated than it needs to be; keep in mind that if you don’t make it easy, the customer may go to your competition instead.

How you wish to provide your contact information is flexible, and not every approach will be right for every business. For example, some companies may want customers to visit a physical location, while others keep all contact via email or phone. However, your website users like variety, so provide different options if possible, such as a contact form and an email address or phone number.

2.) About us section

Whatever sector your business is in, there will likely be a fair amount of competition. It’s essential to have an attractive design and strong search engine optimization to attract users to your website in the first place. However, consumers also want to know about you.

The about us section covers the people working at your company and the work you have done in the past. Even if you are a new start-up and don’t have much to say, this information helps establish trust. Even better if others have reviewed you and can back-up some of your claims, remember evidence of your work is more powerful than mere claims of what you can do.

3.) Services page

Any users that visit your website will want clarity on the products and services you offer. Sadly, many brands put generic information here, which doesn’t tell potential customers or clients very much. Think about your competition; here again, you want to show you offer something different.

For example, if you offer digital marketing services, be specific about what you can offer. Remember, digital marketing is a vast area, and clients are looking for particular services included in digital marketing. In equal measure, you want only to offer a few specific services and do them well rather than claim you do everything.

A company website is crucial for nearly every business, but you want to ensure your site includes the most critical information. The preceding article has looked at some of the most important things to include. So, remember the importance of easy-to-find contact information, an about us section and clear and specific detail on the products and services you offer.