Posts Tagged ‘keywords’

How to Build Backlinks By Publishing Press Releases

Tuesday, May 4th, 2021

If you’re struggling to build backlinks to your website, you should consider publishing press releases. It’s a time-tested search engine optimization (SEO) tactic that’s helped countless webmasters achieve higher rankings in the search results. In January 2021, Google’s John Mueller even confirmed that press releases are equally if not more important than technical SEO processes. By publishing press releases, you can let the world know about your website while simultaneously building SEO-friendly backlinks.

Choose Newsworthy Topics

Press releases aren’t the same as traditional forms of website content. They are specifically designed to generate publicity through an announcement. Traditional forms of website content, on the other hand, are typically used to educate visitors. You can still include educational information in your press releases, but you should choose newsworthy topics for them.

Each press release that you publish should focus on a unique newsworthy topic. Publishing purely educational and evergreen press releases won’t work. The platforms to which you submit your press releases may reject them. Most press release distribution platforms only accept press releases that cover a newsworthy topic. Without a newsworthy topic, they’ll reject your press releases.

Newsworthy topics for press releases include the following:

  • Rebranding of your website
  • Launching a new line of products or services
  • New partnerships or affiliations
  • Results from a recent study or survey conducted by your website
  • Announcing upcoming events, such as webinars or livestreams
  • Awards given to your website by a third party

Use Naked Or Branded Links

You should only use naked or branded links in your press releases. Naked links are those consisting entirely of your website’s address, whereas branded links are those featuring your website’s brand name as the anchor text.

Some press release distribution platforms only support naked links. In other words, you’ll have to enter the address of your website’s homepage — or a subpage, depending on the topic that you choose — without any Hypertext Markup Language (HTML) formatting. Even if a platform supports HTML formatting, though, you should avoid using keyword-rich links.

Keyword-rich links are those that contain an SEO keyword as the anchor text. If you want to rank your website for a keyword, you may build links using that keyword as the anchor text. But the problem with keyword-rich links in press releases is that they often perceived as being artificial. Search engines identify them as being unnaturally created, so they devalue their ranking influence.

Naked and branded links are safer than keyword-rich links. They may not bolster your website’s rankings for a specific keyword, but they’ll project a more natural link portfolio. Therefore, naked and branded links in press releases can make it easier to rank your website for all keywords.

Craft Catchy Headlines

The headlines of your press releases will affect the value of their links. Links in press releases with a catchy headline will prove more valuable to your website than those in press releases with a dull headline. With a catchy headline, more users will read your releases and follow the included links.

Using numerical figures in your press releases’ headlines can make them more catchy. The presence of one or more numerical figures will make your press releases stand out from those with only letters. You can also craft catchy headlines by using compelling words. Choose words that are relevant to your press releases but instill an emotional response.

Limit Syndication

Don’t go overboard with syndication. Syndicating your press releases to a few high-quality channels will often yield better results than syndicating them to hundreds or thousands of low-quality channels.

Syndication is a service offered by most press release distribution platforms. If you opt for this service, the platform may send your press release to news websites, journalist blogs, Really Simple Syndication (RSS) feeds, social media networks and other places.

While syndication can lead to more exposure, it may cause a loss of link value. Syndication will place your press releases, as well as their included links, on many channels. As search engines encounter these duplicate press releases, they may devalue some or all of the links. You can syndicate your press releases; just choose a small and limited syndication service so that your website has a more natural link profile.

Diversify With Nofollow

Publishing press releases with nofollow links can still benefit your website’s rankings. Nofollow links are those that feature the nofollow HTML attribute. When given the nofollow HTML attribute, links lose some of their ranking influence.

Nofollow links might be less influential than standard links, but that doesn’t mean they are worthless. Whether included in a social media post or a press release, they can provide SEO value that lifts your website’s rankings.

Google has changed the way in which it interprets nofollow links. Until recently, Google didn’t use them to calculate rankings. The search engine changed its tune on nofollow links in 2019. Since then, Google has been using nofollow links as a minor ranking signal. Some press release distribution platforms automatically make all links in press releases nofollow. Whether the links are standard or nofollow, however, they can provide SEO value.

Follow the Guidelines

Be sure to follow the guidelines when creating press releases. All press release platforms have guidelines. In addition to a newsworthy topic, for instance, many of them require a third-person point of view writing style. News stories are typically written in a third-person point of view, so press releases follow this same writing style.

Some platforms require a specific format as well. You may have to format your press releases with a headline, summary, body and contact sections. Other platforms require a minimum and a maximum number of words. To avoid rejection, you should check the platform’s guidelines before submitting a new press release to it.

You don’t have to resort to spammy tactics to build backlinks. You can build them by publishing press releases. Search engines will crawl your press releases just like a traditional web page. Upon discovering the included links, search engines will factor them into their ranking formulas.

Put Your Keywords in These Eight Locations to Increase Activity on Your Website

Monday, October 5th, 2020

Choosing the location of your keywords for Search Engine Optimization (SEO) recognition is just as important as understanding which phrases and topics are key subjects for your business. Use the right combination of phrases in the right areas to bring in new customers. Make sure customers recognize your message when using new keyword combinations in the right place. They will be reminded that some of their favorite items are still selling well.

Update your website practices and maximize the use of keyword strategies. Include single words as well as short-tail and long-tail phrases to target specific areas of an audience. By placing various combinations of a keyword throughout your site, you will increase exposure and engage audiences with topics and subjects that interest them.

Here are eight locations where you must use the keywords that are necessary to your business:

1. Title Pages

Title pages are short descriptions explaining what they will find on the following page(s) of a website. Make sure your keywords are related to the topic and relevant to the material on the page. Customers searching for a particular service or product will see this in the browser window. Using keywords here will help increase activity and engage your target audience quicker. Some websites have several title pages depending on their offers and marketing strategy. Do not confuse your Title Page with your Landing Page, because they aren’t always the same.

2. Headers

Headers are the “titles” of the articles, blogs, and other media content structured to attract viewers for increasing audience participation. Using various keyword structures and arrangements will increase your exposure and make it easier to find. These statements are title formatted, and keywords are used to explain the content’s purpose. Different phrasing methods of similar keywords used in headers will attract more attention during a customer’s query.

Header 1 (H1) is usually the title of the article. It provides the primary keyword components to identify the purpose of the page or article. As much as 80% of your first page results come from this statement. Long-tail keywords provide a clearer picture for the reader when used in the H1 location. Using keyword combinations in your other headings will help organize and structure your material.

3. Meta Tags

A meta tag is not only a description of your site; it’s the welcome mat to solutions and answers for your clientele. The information here explains your purpose and goals to viewers as well as search engines. Keywords are vital when gauging your Search Engine Results. Remember that different types of meta tags require a different approach. For example, viewport tags target mobile devices, so it’s necessary for you to use the right keywords to rank your video to the appropriate audiences.

• Title Tags are the meta keywords found in the browser when searching for topics. Make sure to use the correct keyword targets for the title and/or in the first paragraph of an article.

• Meta Descriptions are important for targeting leads and growing your audience and won’t affect rankings directly. However, the more inviting and effective keywords are in your descriptions the more interest they generate, and the higher you rank.

• There are even more meta tags that target different aspects of your marketing system. As you can see, keywords are important throughout your website.

4. Formatted Text

Bold and italicized text is referred to as formatted text. The use of this method of writing makes certain phrases and expressions pop out at the reader. Adding a short keyword slogan or long-tail keyword series increases the search capacity for websites.

Using a variety of options on one page will put you in front of a larger audience. However, overuse of keywords can make the material seem exaggerated and stuffed. These situations are best avoided by limiting the number of times you use certain words and phrases.

5. URLs

URLs need to be self-explanatory. Using relatable, descriptive keywords will offer clarity and increase search options. The more choices a prospective customer has, the more chances you have of igniting interest and offering to solve a problem for them.

6. Within the First Paragraph of the Content

The most common form of keyword applications is within the body of your content. They need to be easy to see and quickly recognizable to the audience. They also lead the algorithms for search results. Any searches your audience makes will look for designated keyword combinations. Use the right combination or combinations throughout the body of the content. Make sure you have at least two different keyword phrasing options to explain your topic.

7. Files

Embedded files use keywords to link you to other articles, images, and web pages. Readers may not see the same combination of phrases when they click the file link. However, using keyword combinations accurately can increase exposure to like-minded material.

8. Breadcrumbs

Keywords create a breadcrumb trail that allows users to follow their path on a website. It often takes a primary keyword approach and then whittles it down to a specific search. For example, if you search for living rooms, then living room chairs, and then living room reclining chairs you will see the path you used. It should look something like:

Living room/living room chairs/living room reclining chairs

The keywords used for customer engagement make it easy for them to backtrack while giving businesses an insight into popular trends, searches, and expectations.

When it’s time to launch your website, carefully consider your plans and make it a point to discuss who the targeted audience for your business will be. By understanding the target audience, it’s easier to create a long list of keywords, phrases, and terms that will help you grow. If you already have an active website, take the time to review the current results, and double-check your keyword strategies. It’s not just a chore; it’s the foundation for your online marketing structure. Do it now to generate more leads and increasing rankings.